RUSH – Southern Finalist

Southern Finalist is a braided editorial from the RUSH hair collection – a study in texture and tension that reimagines the fishtail braid as sculpture. Intricate fishtail plaits sweep from a heightened, disconnected crown into one elongated tail, while a soft, splintered fringe frames the eyes. Cool smoked tones and a monochrome palette give the look an editorial, almost couture edge – precise, romantic and unmistakably of its moment. Every plait is worked to hold its line under studio light, structure and softness balanced so the braid reads as both architectural and wearable.

A study in texture and tension, RUSH’s Southern Finalist collection reimagines the braid as sculpture. Intricate fishtail plaits sweep from a heightened, disconnected crown into one elongated tail, while a soft, splintered fringe frames the eyes. Cool smoked tones and a monochrome palette give the look an editorial, almost couture edge – precise, romantic and unmistakably of its moment.

Explore more from the 2006 collections or browse all hair collections in Styling Magazine.